I started a temporary sticker business to donate to my community, and I would like to share my journey. I utilized the Girl Scouts’ cookie method as inspiration.
Create a Plan for Success: Sticker Valentine’s Day Business Plan
Define the Brand
¡Stickers TUX San Valentín Limitada! — Our goal is to shine through our Valentine’s Day stickers.
Craft the Stickers Marketing Message
Our elevator pitch consists of four parts:
- Introduce Ourselves: (None of you know us yet).
- Introduce the Product: (¿Estás pensando en un buen regalo? Here are the types of products we offer).
- Explain Why Customers Should Buy from Us: (Versus other stickers).
- Stickers designed by digital artists, ensuring that the gift for that special person is unique.
- Call to Action: (Si quieres adquirirlos, escribe a blabla).
Set the Goals
Sticker Sales Calculations:
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How much money do you need to reach your goal?
- 100 Bs: Proceeds needed (estimate).
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Ask a supplier or calculate the profit you make from each sticker pack sold.
- 5 Bs: Profit from each sticker pack.
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To calculate the number of sticker packs you or your team needs to sell to reach your goal: [ \text{Proceeds needed (answer 1)} \div \text{Profit from each sticker pack (answer 2)} = \text{Sticker packs to sell to reach goal} ] [ 100 \div 5 = 20 ]
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If you have a team goal, divide the answer for problem 3 by the number of team members: [ \text{Sticker packs to sell to reach goal} \div \text{Team members} = \text{Sticker packs each member needs to sell} ] [ 20 \div 2 = 10 ] Well, that was the calculation!
Develop a Sales and Marketing Strategy
- Sell the stickers online through Telegram groups.
- Review finances.
Items We Need to Purchase:
Put the Plan into Action
Potential next steps include:
- Sending a reminder to top customers that the stickers are available.
- Sharing goals with the team.
Off topic ⭐
If you are Bolivian, please take care of our forests. Let’s work together to make our city greener by planting some trees.🌱